Built for their Detroit Autoshow display and their store in Santana Row, San Jose, Tesla motors wanted to show off the innovative thinking that went into the design of the Model S sedan and the updated Roadster. The experience was built around a 42 inch IR touch display that showcased the cars main features as well as allowed interested customers to reserve a car through a Tesla representative.
Set as a prequel to the original game, Halo Reach is a story of 5 soldiers who gave their lives to save a planet. For the launch of the game fans were asked to "Remember Reach" by sharing the site on their facebook page. Each memory shared contributed to the making of a life sized light sculpture acting as a monument for the game's fallen heroes.
Role: Design and animation. Collaborations: Stephen Clements, Ian Aldus, Justin Pedone, Justin Paterson, Jonathan Cipriano, Miles Lucas, Terry Lee
A friend of mine just put the finishing touches on a new bike and thought it would be fun to shoot using a variety of camera set ups. The final location was behind an abandoned gas station on Treasure Island.
Role:Photography Collaborations: Jimmy Soat, Sunjin Kim
This was a design concept for a car customization app focused on offering users a unique level of flexibility and creativity to find solutions to complex urban and environmental challenges. Users would be able to start customizing from a number of pre-existing platforms or simply start from scratch by "molding" a part from a simple block or sphere. Each custom part could be saved and shared with other users for further alteration.
Role: Concept, Interaction Design (car customization app), 2D/ 3D animation Collaborations: Rei Inamoto, Dan Linsky
Motion prototypes were extremely helpful in communicating out ideas to the client. From the user flow to the subtle, yet complex interaction moves, it made both ours and the client's job much easier.
To celebrate the undying passion and devoted allegiance (and the united hatred against respective rival schools), Nike Sportswear released the “Bleed Your Colors” campaign for March Madness fans to enjoy their school colors in a more sophisticated and casual off-court manner. AKQA’s aim was to have athletes represent their respective school colors and have their uniqueness, irreverence, and personality differentiate each college.
Role: Concept development, art direction, and design Collaborations:Michael Takeshita, Gilberto Munios, Jonathan Cipriano, Matthew Welch
A personal exploration of a music cover for a mix tracked by Hammer and Tong. The goal was to convey the various musical tones that the 40 minute track covered.
As their flagship product for their NSW Fall collection, Nike released the AW77 Hoodie. A paired down sweatshirt made from premium materials and finely crafted details. AKQA was tasked with creating a web presence showcasing this understated, yet high quality product.
Role: Interface design Collaborations:Neil Robinson, Jeremy Ruppel, Jimmy Soat, Ellen Karas
With the release of their highly advanced Pro training products, Nike tasked AKQA with creating a digital experience that would communicate the various technical features of each product. Interviews with the designers were used as narration for a set of type and image driven videos, highlighting key components and details of each piece.
Role: Motion design, animation, and product photography Collaborations: Jimmy Soat, Rian Devos
For the third installment of the Xbox racing simulator game Forza, AKQA was tasked with creating an integrated rich media campaign targeting the influencers of motorsport culture. To achieve this, we partnered with online publications such as Motor Trend, Car and Driver, and Inside Line. Special keys were strategically placed in rich media ads, which unlocked exclusive downloadable content on the forza 3 website.
Role: Interface design and art direction. Collaborations: Michael Takashita, Tim Robles, Eiji Muroici, Keith Hostert
