To celebrate the undying passion and devoted allegiance (and the united hatred against respective rival schools), Nike Sportswear released the “Bleed Your Colors” campaign for March Madness fans to enjoy their school colors in a more sophisticated and casual off-court manner. AKQA’s aim was to have athletes represent their respective school colors and have their uniqueness, irreverence, and personality differentiate each college.

Role: Concept development, art direction, and design
Collaborations:Michael Takeshita, Gilberto Munios, Jonathan Cipriano, Matthew Welch