For the Asia Pacific region of Nike Basketball, AKQA were tasked with creating a set of interlinking product experiences with large scale digital campaigns. To handle the various complexities of each Nike initiative, a framework was developed to simplify navigation within Nike Basketball and create a unified aesthetic for the brand in Asia Pacific.
Roll:
IA, interface design, product photography.
Collaborations:
Neil Robinson: Creative Director
Jimmy Soat: Art direction
Tim Robles: Developement
Mindy McCutchen: Developement