For the third installment of the Xbox racing simulator game Forza, AKQA was tasked with creating an integrated rich media campaign targeting the influencers of motorsport culture. To achieve this, we partnered with online publications such as Motor Trend, Car and Driver, and Inside Line. Special keys were strategically placed in rich media ads, which unlocked exclusive downloadable content on the forza 3 website.

Role: Interface design and art direction.
Collaborations: Michael Takashita, Tim Robles, Eiji Muroici, Keith Hostert