In May Scion threw a once in a lifetime event for their loyal tuner customers in Boulder City, NV. The event was held under the theme of "United by Individuality." Scion commissioned ATTIK to create a campaign that would evolve over three stages preceding and following the event. Each of these three sites served as a tool for owner registration and to pay homage to the creativity and diversity of each individual at the event.

The 3rd installment received a Site of The Day Award by the FWA (August 25th).

Role: Conceptual and visual design.
Collaborations: Stan Zienka, Mike Daniel, Aaron Feiger, Sunjin Kim, Jaeha Yoo, David Tudory