Built for their Detroit Autoshow display and their store in Santana Row, San Jose, Tesla motors wanted to show off the innovative thinking that went into the design of the Model S sedan and the updated Roadster. The experience was built around a 42 inch IR touch display that showcased the cars main features as well as allowed interested customers to reserve a car through a Tesla representative.
Featured article in Fast Company
Role: Design, motion design, and animation
Collaborations: Damon Nelson, Steve Knodel, Jeremy Braut, Dan Becker, Lucas Shuman
Featured article in Fast Company
Role: Design, motion design, and animation
Collaborations: Damon Nelson, Steve Knodel, Jeremy Braut, Dan Becker, Lucas Shuman