A friend of mine just put the finishing touches on a new bike and thought it would be fun to shoot using a variety of camera set ups. The final location was behind an abandoned gas station on Treasure Island.

Role:Photography
Collaborations: Jimmy Soat, Sunjin Kim

Bike made here

To celebrate the undying passion and devoted allegiance (and the united hatred against respective rival schools), Nike Sportswear released the “Bleed Your Colors” campaign for March Madness fans to enjoy their school colors in a more sophisticated and casual off-court manner. AKQA’s aim was to have athletes represent their respective school colors and have their uniqueness, irreverence, and personality differentiate each college.

Role: Concept development, art direction, and design
Collaborations:Michael Takeshita, Gilberto Munios, Jonathan Cipriano, Matthew Welch

With the release of their highly advanced Pro training products, Nike tasked AKQA with creating a digital experience that would communicate the various technical features of each product. Interviews with the designers were used as narration for a set of type and image driven videos, highlighting key components and details of each piece.

Role: Motion design, animation, and product photography
Collaborations: Jimmy Soat, Rian Devos